How I Doubled Inquiries for Premium Real Estate in Vienna Using Targeted Advertising and Website Optimization

How I Doubled Inquiries for Premium Real Estate in Vienna Using Targeted Advertising and Website Optimization

Premium real estate = long decision cycles, expensive leads, and zero margin for error.

Selling high-end properties is always a challenge.

Buyers take time. Costs are high. And irrelevant traffic wastes your budget.

I rebuilt the strategy β€” and here’s what I achieved in just 3 months:

βœ… +100% more qualified inquiries

βœ… CPL dropped from €120 to €30–40

βœ… 100–120 leads/month, over 90% with buyer intent

🚦 The Problem

  1. Decision-making: 3 to 9 months
  2. CPL: €70–100 average
  3. Audience: niche, selective, financially prepared

Standard funnels don’t work here.

I needed precision, structure, and real-time data.

πŸ”§ What I Did

1. Filtered the traffic

Too many renters, tourists, and browsers were clicking.

πŸ” I refined:

  1. Keywords
  2. Excluded rental and relocation searches
  3. Focused on purchase-intent queries
  4. Updated visuals for a premium audience

🎯 Result: fewer clicks, more quality

2. Rebuilt the website β€” for buyers, not for the brand

The site had too much noise and not enough direction.

πŸ›  I:

  1. Reorganized content based on buyer profiles (family, lifestyle, relocation)
  2. Added emotional context: views, privacy, neighborhood
  3. Simplified the inquiry path

πŸ“ˆ Result: conversion rate doubled β€” with the same traffic

3. Analyzed user behavior

I tracked:

  1. Time on property pages
  2. Gallery engagement
  3. Scroll depth
  4. CTA interaction

πŸ“Œ Then I:

  1. Moved CTAs to visible positions
  2. Removed visual clutter
  3. Reduced user friction

🎯 Result: users reached out earlier and more often

4. Scaled smart, not wide

Instead of adding budget, I:

  1. Unified campaigns to improve AI learning
  2. Focused on macro goals (forms, calls, messages)
  3. Paused underperforming sources
  4. Optimized by geo, time, and device

πŸ“‰ Result: CPL dropped from €120 to €30–40

5. Protected traffic quality

In premium markets, not all traffic is human.

βœ… I:

  1. Monitored sessions and sources
  2. Filtered bots and click fraud
  3. Cleaned the data weekly

πŸ’‘ Clean data = accurate insights = better results