How I Doubled Inquiries for Premium Real Estate in Vienna Using Targeted Advertising and Website Optimization
Premium real estate = long decision cycles, expensive leads, and zero margin for error.
Selling high-end properties is always a challenge.
Buyers take time. Costs are high. And irrelevant traffic wastes your budget.
I rebuilt the strategy β and hereβs what I achieved in just 3 months:
β +100% more qualified inquiries
β CPL dropped from β¬120 to β¬30β40
β 100β120 leads/month, over 90% with buyer intent
π¦ The Problem
- Decision-making: 3 to 9 months
- CPL: β¬70β100 average
- Audience: niche, selective, financially prepared
Standard funnels donβt work here.
I needed precision, structure, and real-time data.
π§ What I Did
1. Filtered the traffic
Too many renters, tourists, and browsers were clicking.
π I refined:
- Keywords
- Excluded rental and relocation searches
- Focused on purchase-intent queries
- Updated visuals for a premium audience
π― Result: fewer clicks, more quality
2. Rebuilt the website β for buyers, not for the brand
The site had too much noise and not enough direction.
π I:
- Reorganized content based on buyer profiles (family, lifestyle, relocation)
- Added emotional context: views, privacy, neighborhood
- Simplified the inquiry path
π Result: conversion rate doubled β with the same traffic
3. Analyzed user behavior
I tracked:
- Time on property pages
- Gallery engagement
- Scroll depth
- CTA interaction
π Then I:
- Moved CTAs to visible positions
- Removed visual clutter
- Reduced user friction
π― Result: users reached out earlier and more often
4. Scaled smart, not wide
Instead of adding budget, I:
- Unified campaigns to improve AI learning
- Focused on macro goals (forms, calls, messages)
- Paused underperforming sources
- Optimized by geo, time, and device
π Result: CPL dropped from β¬120 to β¬30β40
5. Protected traffic quality
In premium markets, not all traffic is human.
β I:
- Monitored sessions and sources
- Filtered bots and click fraud
- Cleaned the data weekly
π‘ Clean data = accurate insights = better results