SAAS & STARTUP GROWTH MARKETING
I help SaaS founders and startups in Vienna and the DACH region build predictable, scalable growth engines. From MVP to market leader — no agency chaos, just one dedicated specialist, full transparency, and real revenue impact.
SOUND FAMILIAR?
You're spending on Google and Meta, but CAC keeps climbing and you can't tell which channel actually drives paying customers.
You're a founder wearing 10 hats. Marketing gets done reactively — a post here, an ad there — but there's no cohesive growth plan.
Users sign up but don't activate. Trials expire. Churn eats your growth. The product is solid — the funnel is broken.
You've tried agencies — big decks, slow execution, junior account managers. Nobody owns your growth like you need them to.
WHAT I DO
Market positioning, ICP definition, landing page development, launch campaign strategy and execution. I help you go from "we built it" to "they're signing up."
Google Ads and Meta campaigns built for SaaS — targeting high-intent keywords, retargeting trial users, and optimizing for demo bookings and activations, not just clicks.
Technical SEO audit, keyword strategy, content creation and link building — compounding organic traffic that reduces your dependency on paid channels over time.
GA4 and GTM setup, conversion tracking, A/B testing, trial-to-paid optimization. I make sure every touchpoint in your funnel is measured and improving.
HOW IT WORKS
Free 30-min call. I analyze your product, market, current channels and metrics to identify the biggest growth levers.
A clear growth plan with channel priorities, budget allocation, KPIs and a 90-day execution roadmap.
I launch campaigns, build funnels and iterate weekly. You get transparent reporting and real-time Slack updates.
Double down on what works. Expand to new channels. Build organic moats. Predictable, compounding growth.
RESULTS THAT MATTER
WHY WORK WITH ME
You work directly with me — 10+ years of experience, certified by Google and Meta. No handoffs, no account managers in between.
I optimize for MRR, CAC, LTV and activation rate — not impressions and clicks. Every euro in your budget connects to revenue.
Based in Vienna, fluent in German and English, with deep knowledge of B2B buying behavior in Austria, Germany and Switzerland.
Live dashboards, weekly Slack updates, monthly strategy reviews. You always know what's running, what's working and what's next.
FREQUENTLY ASKED QUESTIONS
SaaS marketing focuses on recurring revenue metrics like MRR, CAC, LTV and churn rather than one-time conversions. The funnel is longer, involves free trials or demos, and requires continuous optimization of the entire customer lifecycle — from awareness to activation to retention.
I work with startups at every stage — from pre-seed with a working MVP to Series A companies looking to scale. My approach adapts to your budget and growth stage. Early-stage? We focus on lean, high-impact channels. Funded? We build a full acquisition engine.
It depends on your product and audience. For B2B SaaS, Google Ads targeting high-intent keywords combined with LinkedIn and content marketing typically delivers the best CAC. For B2C or PLG products, Meta Ads, SEO and viral loops often outperform. I always start with a channel audit before committing budget.
Paid channels (Google Ads, Meta) can deliver qualified leads within the first 2-4 weeks. SEO and content marketing take 3-6 months to gain traction but compound over time. I set realistic expectations upfront and track leading indicators weekly so you always know where things stand.
I offer flexible engagement models: monthly retainers for ongoing growth work, project-based pricing for launches and audits, and performance-based components where applicable. Every engagement starts with a free 30-minute strategy call to scope the work.
Yes. While I am based in Vienna and specialize in the DACH market (Germany, Austria, Switzerland), I work with SaaS companies across Europe. If your product targets German-speaking markets or you need someone who understands European B2B buyers, I can help.
READY TO GROW?
Book a free 30-minute strategy call. I'll audit your current setup, identify your biggest growth opportunities, and outline a clear roadmap — no strings attached.