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Marketing Insights
from Vienna

Real cases, practical advice, and honest takes on Google Ads, Meta Ads, and performance marketing in the DACH region.

Magnifying glass next to a laptop — SEO and Google Ads compared (photo Agence Olloweb / Unsplash)
SEO vs Google Ads· June 22, 2026 ·8 min
SEO or Google Ads in Vienna: which wins more clients?

An honest decision framework: when to run ads, when to build SEO, why it's usually both — plus the 2026 AI layer. Practical for Vienna businesses.

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Dimly lit restaurant interior in Vienna — SEO and GEO visibility (photo Oliver Guhr / Unsplash)
SEO & GEO· June 19, 2026 ·9 min
SEO & GEO for Restaurants in Vienna: get found 2026

How a restaurant in Vienna gets found on Google and recommended by ChatGPT and Perplexity — profile, Schema.org, reviews and GEO, step by step.

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Laptop showing Google Search open on screen (photo Lucia Macedo / Unsplash)
Google Ads· June 17, 2026 ·7 min
Google Ads Checklist: 10 Things to Check Before Launch

Before you launch Google Ads: 10 checks for tracking, cookie banner, speed and landing page — an hour of work that saves your budget.

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Modern beauty studio interior in Vienna — calm atmosphere and comfort
Salon Marketing· June 16, 2026 ·8 min
Beauty Salon Marketing Strategy: a Real Case 2026

How a marketing strategy for a beauty salon actually takes shape — from an honest diagnosis of strengths and weaknesses, not from random advertising. A real case study.

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Tradesperson at work in Vienna — plumber and electrician
Marketing for Tradespeople· June 15, 2026 ·8 min
Marketing for Tradespeople in Vienna — More Jobs 2026

How plumbers, electricians, painters & joiners in Vienna win new jobs — Google profile, reviews, emergency-call ads. Explained without the jargon.

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Modern residential complex from outside — real estate marketing and ROI
Real Estate· June 12, 2026 ·8 min
Real Estate Marketing ROI: Lessons from 4 Years in the Field

In real estate, a strategy mistake shows up only after a quarter — when the budget is already spent. Why that happens and how to plan results anyway.

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Instagram app on an iPhone screen — Instagram marketing in Vienna
Meta Ads· June 5, 2026 ·7 min
Instagram Marketing in Vienna — Strategy, Reels & Ads 2026

How content, Reels and Meta Ads work as one system in Vienna — bringing real inquiries instead of just likes. A practical guide for local small businesses.

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Performance analytics charts of Google Ads on a laptop screen (photo Luke Chesser / Unsplash)
Google Ads· May 31, 2026 ·6 min read
Google Ads Freelancer: campaigns that bring inquiries

I run Google Ads personally as a certified specialist — no percentage of your ad budget and no contract lock-in. What's included, how it works and what it costs.

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Watercolor sketches of website wireframes — the planning stage (photo Hal Gatewood / Unsplash)
Web Development· May 30, 2026 ·7 min read
Before you build a website: how to prepare and how to choose a developer

What to prepare before you start, how to hire a web developer and what to look for. 10 practical tips so your website is built right the first time — no rework.

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Modern hair and beauty salon interior in Vienna — chairs and mirrors
Salon Marketing· May 26, 2026 ·9 min
Salon Marketing in Vienna 2026 — Simply Explained

How a hair, beauty or nail salon in Vienna wins new clients — without the marketing jargon. Google, Instagram, ads, budget: what actually works.

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Hand holding a smartphone with Google Maps open — searching for a local business
Local SEO· May 19, 2026 ·8 min
Google Business Profile in Vienna — 30-Minute Setup

How to set up your Google Business Profile in Vienna step by step in 30 minutes. 7 steps plus 5 common mistakes to avoid in 2026.

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First 10 Customers for Your Startup — Plain-Talk Guide for Non-Marketers 2026, no ad spend and no CAC spreadsheet
Startup Marketing· May 12, 2026 ·9 min
First 10 Customers for Your Startup — A Plain-Talk Guide for Non-Marketers

How to land your first 10 startup customers when you're not a marketer — without ad spend, without SEO, without a CAC spreadsheet. The honest 4-week plan.

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