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Real cases, practical advice, and honest takes on Google Ads, Meta Ads, and performance marketing in the DACH region.
Six processes that give you hours back and stop losing inquiries, four things you are better off not automating, and where to start without drowning in tools.
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Audit, setup, ongoing work: realistic SEO prices in Vienna from public sources, my own model, warning signs of cheap offers and when SEO is not worth the money.
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Instagram is the shop window; the website is the engine. What a venue really loses without its own site — commissions, guest data, ads. With a checklist.
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An honest decision framework: when to run ads, when to build SEO, why it's usually both — plus the 2026 AI layer. Practical for Vienna businesses.
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How a restaurant in Vienna gets found on Google and recommended by ChatGPT and Perplexity — profile, Schema.org, reviews and GEO, step by step.
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Before you launch Google Ads: 10 checks for tracking, cookie banner, speed and landing page — an hour of work that saves your budget.
READ ARTICLEHow a marketing strategy for a beauty salon actually takes shape — from an honest diagnosis of strengths and weaknesses, not from random advertising. A real case study.
READ ARTICLEHow plumbers, electricians, painters & joiners in Vienna win new jobs — Google profile, reviews, emergency-call ads. Explained without the jargon.
READ ARTICLEIn real estate, a strategy mistake shows up only after a quarter — when the budget is already spent. Why that happens and how to plan results anyway.
READ ARTICLEHow content, Reels and Meta Ads work as one system in Vienna — bringing real inquiries instead of just likes. A practical guide for local small businesses.
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I run Google Ads personally as a certified specialist — no percentage of your ad budget and no contract lock-in. What's included, how it works and what it costs.
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What to prepare before you start, how to hire a web developer and what to look for. 10 practical tips so your website is built right the first time — no rework.
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