BLOG

Marketing Insights
from Vienna

Real cases, practical advice, and honest takes on Google Ads, Meta Ads, and performance marketing in the DACH region.

Laptop showing Google Search open on screen (photo Lucia Macedo / Unsplash)
Google Ads· June 17, 2026 ·7 min
Google Ads Checklist: 10 Things to Check Before Launch

Before you launch Google Ads: 10 checks for tracking, cookie banner, speed and landing page — an hour of work that saves your budget.

READ ARTICLE
Modern beauty studio interior in Vienna — calm atmosphere and comfort
Salon Marketing· June 16, 2026 ·8 min
Beauty Salon Marketing Strategy: a Real Case 2026

How a marketing strategy for a beauty salon actually takes shape — from an honest diagnosis of strengths and weaknesses, not from random advertising. A real case study.

READ ARTICLE
Tradesperson at work in Vienna — plumber and electrician
Marketing for Tradespeople· June 15, 2026 ·8 min
Marketing for Tradespeople in Vienna — More Jobs 2026

How plumbers, electricians, painters & joiners in Vienna win new jobs — Google profile, reviews, emergency-call ads. Explained without the jargon.

READ ARTICLE
Modern residential complex from outside — real estate marketing and ROI
Real Estate· June 12, 2026 ·8 min
Real Estate Marketing ROI: Lessons from 4 Years in the Field

In real estate, a strategy mistake shows up only after a quarter — when the budget is already spent. Why that happens and how to plan results anyway.

READ ARTICLE
Instagram app on an iPhone screen — Instagram marketing in Vienna
Meta Ads· June 5, 2026 ·7 min
Instagram Marketing in Vienna — Strategy, Reels & Ads 2026

How content, Reels and Meta Ads work as one system in Vienna — bringing real inquiries instead of just likes. A practical guide for local small businesses.

READ ARTICLE
Performance analytics charts of Google Ads on a laptop screen (photo Luke Chesser / Unsplash)
Google Ads· May 31, 2026 ·6 min read
Google Ads Freelancer: campaigns that bring inquiries

I run Google Ads personally as a certified specialist — no percentage of your ad budget and no contract lock-in. What's included, how it works and what it costs.

READ ARTICLE
Watercolor sketches of website wireframes — the planning stage (photo Hal Gatewood / Unsplash)
Web Development· May 30, 2026 ·7 min read
Before you build a website: how to prepare and how to choose a developer

What to prepare before you start, how to hire a web developer and what to look for. 10 practical tips so your website is built right the first time — no rework.

READ ARTICLE
Modern hair and beauty salon interior in Vienna — chairs and mirrors
Salon Marketing· May 26, 2026 ·9 min
Salon Marketing in Vienna 2026 — Simply Explained

How a hair, beauty or nail salon in Vienna wins new clients — without the marketing jargon. Google, Instagram, ads, budget: what actually works.

READ ARTICLE
Hand holding a smartphone with Google Maps open — searching for a local business
Local SEO· May 19, 2026 ·8 min
Google Business Profile in Vienna — 30-Minute Setup

How to set up your Google Business Profile in Vienna step by step in 30 minutes. 7 steps plus 5 common mistakes to avoid in 2026.

READ ARTICLE
First 10 Customers for Your Startup — Plain-Talk Guide for Non-Marketers 2026, no ad spend and no CAC spreadsheet
Startup Marketing· May 12, 2026 ·9 min
First 10 Customers for Your Startup — A Plain-Talk Guide for Non-Marketers

How to land your first 10 startup customers when you're not a marketer — without ad spend, without SEO, without a CAC spreadsheet. The honest 4-week plan.

READ ARTICLE
Solo Founder Marketing 2026 — From Zero to First Paying Customers, a Vienna playbook for indie hackers and AI builders
SaaS Marketing· May 7, 2026 ·14 min
Solo Founder Marketing 2026 — From Zero to First Customers

How solo founders win their first paying customers in 2026 — channels that survived AI Overviews, real CAC math, and a timeline that actually works.

READ ARTICLE
B2B SaaS Launch in DACH 2026 — A Vienna Playbook for entering Germany, Austria and Switzerland
SaaS Marketing· May 6, 2026 ·11 min
B2B SaaS Launch in DACH 2026 — A Vienna Playbook

Practical 90-day launch playbook for B2B SaaS entering Germany, Austria and Switzerland. Real CAC ranges, channel mix, GDPR setup — from a Vienna practitioner.

READ ARTICLE