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Real cases, practical advice, and honest takes on Google Ads, Meta Ads, and performance marketing in the DACH region.
Before you launch Google Ads: 10 checks for tracking, cookie banner, speed and landing page — an hour of work that saves your budget.
READ ARTICLEHow a marketing strategy for a beauty salon actually takes shape — from an honest diagnosis of strengths and weaknesses, not from random advertising. A real case study.
READ ARTICLEHow plumbers, electricians, painters & joiners in Vienna win new jobs — Google profile, reviews, emergency-call ads. Explained without the jargon.
READ ARTICLEIn real estate, a strategy mistake shows up only after a quarter — when the budget is already spent. Why that happens and how to plan results anyway.
READ ARTICLEHow content, Reels and Meta Ads work as one system in Vienna — bringing real inquiries instead of just likes. A practical guide for local small businesses.
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I run Google Ads personally as a certified specialist — no percentage of your ad budget and no contract lock-in. What's included, how it works and what it costs.
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What to prepare before you start, how to hire a web developer and what to look for. 10 practical tips so your website is built right the first time — no rework.
READ ARTICLEHow a hair, beauty or nail salon in Vienna wins new clients — without the marketing jargon. Google, Instagram, ads, budget: what actually works.
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How to set up your Google Business Profile in Vienna step by step in 30 minutes. 7 steps plus 5 common mistakes to avoid in 2026.
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How to land your first 10 startup customers when you're not a marketer — without ad spend, without SEO, without a CAC spreadsheet. The honest 4-week plan.
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How solo founders win their first paying customers in 2026 — channels that survived AI Overviews, real CAC math, and a timeline that actually works.
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Practical 90-day launch playbook for B2B SaaS entering Germany, Austria and Switzerland. Real CAC ranges, channel mix, GDPR setup — from a Vienna practitioner.
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