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Marketing Insights
from Vienna

Real cases, practical advice, and honest takes on Google Ads, Meta Ads, and performance marketing in the DACH region.

Instagram app on an iPhone screen — Instagram marketing in Vienna
Meta Ads· June 5, 2026 ·7 min
Instagram Marketing in Vienna — Strategy, Reels & Ads 2026

How content, Reels and Meta Ads work as one system in Vienna — bringing real inquiries instead of just likes. A practical guide for local small businesses.

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Performance analytics charts of Google Ads on a laptop screen (photo Luke Chesser / Unsplash)
Google Ads· May 31, 2026 ·6 min read
Google Ads Freelancer: campaigns that bring inquiries

I run Google Ads personally as a certified specialist — no percentage of your ad budget and no contract lock-in. What's included, how it works and what it costs.

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Watercolor sketches of website wireframes — the planning stage (photo Hal Gatewood / Unsplash)
Web Development· May 30, 2026 ·7 min read
Before you build a website: how to prepare and how to choose a developer

What to prepare before you start, how to hire a web developer and what to look for. 10 practical tips so your website is built right the first time — no rework.

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Answer Engine Optimization — AEO for DACH brands 2026
AEO & AI Search· April 27, 2026 ·8 min read
What is AEO in 2026? Visibility in ChatGPT, Perplexity & Google AI

AEO explained: why classic SEO is no longer enough in 2026, how AI search engines pick their sources, and how DACH brands get cited — without tricks.

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Hand holding a smartphone with Google Maps open — searching for a local business
Local SEO· May 19, 2026 ·8 min
Google Business Profile in Vienna — 30-Minute Setup

How to set up your Google Business Profile in Vienna step by step in 30 minutes. 7 steps plus 5 common mistakes to avoid in 2026.

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First 10 Customers for Your Startup — Plain-Talk Guide for Non-Marketers 2026, no ad spend and no CAC spreadsheet
Startup Marketing· May 12, 2026 ·9 min
First 10 Customers for Your Startup — A Plain-Talk Guide for Non-Marketers

How to land your first 10 startup customers when you're not a marketer — without ad spend, without SEO, without a CAC spreadsheet. The honest 4-week plan.

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Solo Founder Marketing 2026 — From Zero to First Paying Customers, a Vienna playbook for indie hackers and AI builders
SaaS Marketing· May 7, 2026 ·14 min
Solo Founder Marketing 2026 — From Zero to First Customers

How solo founders win their first paying customers in 2026 — channels that survived AI Overviews, real CAC math, and a timeline that actually works.

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B2B SaaS Launch in DACH 2026 — A Vienna Playbook for entering Germany, Austria and Switzerland
SaaS Marketing· May 6, 2026 ·11 min
B2B SaaS Launch in DACH 2026 — A Vienna Playbook

Practical 90-day launch playbook for B2B SaaS entering Germany, Austria and Switzerland. Real CAC ranges, channel mix, GDPR setup — from a Vienna practitioner.

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Analytics dashboard — Google Ads freelancer in Vienna
Guide· April 10, 2026 ·8 min
Best Google Ads Freelancer in Vienna 2026 — How to Choose

Honest comparison of freelancers vs agencies vs in-house. Real pricing, red flags, what to look for, and who delivers results for Austrian businesses.

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Eurovision 2026 Vienna — Online Marketing for Local Businesses
Eurovision & Tourism· April 10, 2026 ·10 min
Eurovision 2026 Vienna: Online Marketing Checklist for Local Businesses

88,000 additional visitors, 166M TV viewers, €730M media exposure. How Vienna businesses can profit from the ESC — with a hands-on checklist.

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Google Ads for Restaurants in Vienna
Restaurant Marketing· April 10, 2026 ·8 min
Google Ads for Restaurants in Vienna: More Guests, Full Tables

How restaurants, cafés and bars in Vienna can use Google Ads to get more guests — with real budgets, keywords and practical tips.

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Startup Marketing Checklist — First 90 Days
Startup Marketing· April 9, 2026 ·8 min
Startup Marketing Checklist: Your First 90 Days (2026 Guide)

A week-by-week marketing plan for startups. 30-point checklist from zero to first 10 paying customers — no agency, no budget required.

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