Marketing Insights
from Vienna

Was KI Marketing für Wiener KMU 2026 wirklich kostet und liefert. Transparente Preise, drei reale Wiener Beispiele, Freelancer vs Agentur, EU AI Act.

Six AI agency pricing models are in use today. My thesis: four collapse within 18 months. Hourly, retainer, project, productized, performance and equity — which ones survive 2027.

Honest comparison of freelancers vs agencies vs in-house. Real pricing, red flags, what to look for, and who delivers results for Austrian businesses.

88.000 zusätzliche Besucher, 166 Mio. TV-Zuschauer, €730 Mio. Medienpräsenz. Wie Wiener Businesses vom ESC profitieren — mit konkreter Checklist.

88,000 additional visitors, 166M TV viewers, €730M media exposure. How Vienna businesses can profit from the ESC — with a hands-on checklist.

Wie Restaurants, Cafés und Lokale in Wien mit Google Ads planbar mehr Gäste gewinnen — mit konkreten Budgets, Keywords und Praxistipps.

How restaurants, cafés and bars in Vienna can use Google Ads to get more guests — with real budgets, keywords and practical tips.

A week-by-week marketing plan for startups. 30-point checklist from zero to first 10 paying customers — no agency, no budget required.

Woche-für-Woche Marketing-Plan für Startups ohne Budget. 30-Punkte-Checkliste von null bis zu den ersten 10 zahlenden Kunden.

60% of marketing leaders cut agency spend. Big Six lost a third of market share. The data behind the disruption — and what replaces agencies.

Instagram and TikTok show every user a unique feed. Websites still show the same page to everyone. That is about to change.

A single founder shipped 10 features in one month using AI agents. Here is the stack, the costs, and why agencies should be worried.