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Marketing Insights from Vienna

Real cases, practical advice, and honest takes on Google Ads, Meta Ads, and performance marketing in the DACH region.

Watercolor sketches of website wireframes — the planning stage (photo Hal Gatewood / Unsplash)
Web Development· May 30, 2026 ·7 min read
Before you build a website: how to prepare and how to choose a developer

What to prepare before you start, how to hire a web developer and what to look for. 10 practical tips so your website is built right the first time — no rework.

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Modern hair and beauty salon interior in Vienna — chairs and mirrors
Salon Marketing· May 26, 2026 ·9 min
Salon Marketing in Vienna 2026 — Simply Explained

How a hair, beauty or nail salon in Vienna wins new clients — without the marketing jargon. Google, Instagram, ads, budget: what actually works.

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Hand holding a smartphone with Google Maps open — searching for a local business
Local SEO· May 19, 2026 ·8 min
Google Business Profile in Vienna — 30-Minute Setup

How to set up your Google Business Profile in Vienna step by step in 30 minutes. 7 steps plus 5 common mistakes to avoid in 2026.

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First 10 Customers for Your Startup — Plain-Talk Guide for Non-Marketers 2026, no ad spend and no CAC spreadsheet
Startup Marketing· May 12, 2026 ·9 min
First 10 Customers for Your Startup — A Plain-Talk Guide for Non-Marketers

How to land your first 10 startup customers when you're not a marketer — without ad spend, without SEO, without a CAC spreadsheet. The honest 4-week plan.

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Solo Founder Marketing 2026 — From Zero to First Paying Customers, a Vienna playbook for indie hackers and AI builders
SaaS Marketing· May 7, 2026 ·14 min
Solo Founder Marketing 2026 — From Zero to First Customers

How solo founders win their first paying customers in 2026 — channels that survived AI Overviews, real CAC math, and a timeline that actually works.

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B2B SaaS Launch in DACH 2026 — A Vienna Playbook for entering Germany, Austria and Switzerland
SaaS Marketing· May 6, 2026 ·11 min
B2B SaaS Launch in DACH 2026 — A Vienna Playbook

Practical 90-day launch playbook for B2B SaaS entering Germany, Austria and Switzerland. Real CAC ranges, channel mix, GDPR setup — from a Vienna practitioner.

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Marketing for photographers in Vienna — which advertising brings bookings
Marketing for Photographers· May 5, 2026 ·9 min
Marketing for Photographers in Vienna 2026 — Which Advertising Really Brings Bookings

Which channels really bring bookings for Vienna photographers in 2026 — Google Ads, Instagram, Pinterest, SEO. Realistic budgets and CPLs by niche.

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Instagram ads Vienna small business
Meta Ads· April 29, 2026 ·8 min
Instagram Ads in Vienna — Cost & Reality 2026

What Instagram ads in Vienna really cost in 2026, which formats deliver — and from which budget Meta Ads pay off.

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AEO, GEO, LLMO — three terms for one topic: visibility in AI search
AEO & AI Search· April 28, 2026 ·5 min
AEO, GEO, LLMO — what the three terms mean

Three acronyms, one market. A short plain-language primer on how AEO differs from GEO and LLMO, and which of them matters for your brand today.

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Answer Engine Optimization — AEO for DACH brands 2026
AEO & AI Search· April 27, 2026 ·8 min read
What is AEO in 2026? Visibility in ChatGPT, Perplexity & Google AI

AEO explained: why classic SEO is no longer enough in 2026, how AI search engines pick their sources, and how DACH brands get cited — without tricks.

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AI marketing in Vienna for small business
AI Marketing· April 19, 2026 ·12 min
AI Marketing in Vienna 2026 — The Practical Guide for SMEs

AI marketing for Vienna SMEs in 2026 — costs, tools, freelancer vs agency, and three concrete examples from real Vienna projects. Honest and hands-on.

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Meta Ads freelancer in Vienna — Facebook and Instagram advertising 2026
Meta Ads· April 14, 2026 ·6 min
Meta Ads Freelancer Vienna — Facebook & Instagram

What Facebook and Instagram advertising really delivers for Vienna businesses in 2026 — tracking after iOS 14.5, realistic budgets and three examples from real Vienna projects.

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