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Marketing Insights from Vienna

Real cases, practical advice, and honest takes on Google Ads, Meta Ads, and performance marketing in the DACH region.

How photographers and videomakers in Vienna win new clients predictably with Google Ads — instead of waiting on referrals and Instagram.

How hair salons in Vienna win new clients predictably with Google Ads — without waiting for referrals.

Clear figures by industry, minimum budgets for Vienna and what really drives the price — from daily practice.

Why Instagram reach isn't enough and how beauty salons in Vienna win new regulars predictably.

Which AI tools I use daily in Google Ads and Meta Ads, what they deliver — and where the limits of AI in marketing lie.

Why so many companies switch from an agency to a freelancer — and when that's the right decision.

A real case: targeted Google Ads and Meta campaigns doubled property inquiries within 60 days — without increasing the budget.