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SaaS & Startups

6 articles on SaaS & Startups — from real campaigns in Vienna and DACH.

First 10 Customers for Your Startup — Plain-Talk Guide for Non-Marketers 2026, no ad spend and no CAC spreadsheet
Startup Marketing· May 12, 2026 ·9 min
First 10 Customers for Your Startup — A Plain-Talk Guide for Non-Marketers

How to land your first 10 startup customers when you're not a marketer — without ad spend, without SEO, without a CAC spreadsheet. The honest 4-week plan.

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Solo Founder Marketing 2026 — From Zero to First Paying Customers, a Vienna playbook for indie hackers and AI builders
SaaS Marketing· May 7, 2026 ·14 min
Solo Founder Marketing 2026 — From Zero to First Customers

How solo founders win their first paying customers in 2026 — channels that survived AI Overviews, real CAC math, and a timeline that actually works.

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B2B SaaS Launch in DACH 2026 — A Vienna Playbook for entering Germany, Austria and Switzerland
SaaS Marketing· May 6, 2026 ·11 min
B2B SaaS Launch in DACH 2026 — A Vienna Playbook

Practical 90-day launch playbook for B2B SaaS entering Germany, Austria and Switzerland. Real CAC ranges, channel mix, GDPR setup — from a Vienna practitioner.

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Startup Marketing Checklist — First 90 Days
Startup Marketing· April 9, 2026 ·8 min
Startup Marketing Checklist: Your First 90 Days (2026 Guide)

A week-by-week marketing plan for startups. 30-point checklist from zero to first 10 paying customers — no agency, no budget required.

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One-Person Agency AI Tools 2026
AI & Future of Work· April 5, 2026 ·10 min
One-Person Agency: How AI Agents Let Solopreneurs Do the Work of 10

A single founder shipped 10 features in one month using AI agents. Here is the stack, the costs, and why agencies should be worried.

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SaaS Google Ads Strategy 2026
SaaS Marketing· March 28, 2026 ·12 min
SaaS Google Ads Strategy: How to Scale B2B Customer Acquisition in 2026

Campaign structures, budget frameworks, CAC benchmarks, and a step-by-step scaling playbook for B2B SaaS Google Ads.

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