Google Ads Vienna — Personal Management by a Specialist
Running Google Ads in Vienna predictably means one thing: working on the account every week. Reviewing search terms, extending negative lists, adjusting bids, testing new ad copy, refining PMax asset groups. Not summarizing it in a monthly report — doing it continuously.
I have worked with Google Ads for 10 years and managed €100K+ in ad budget across 200+ campaigns — focused on Vienna and the DACH region. With a maximum of 10 active clients at a time, so every account gets the attention it needs. You talk directly to the person working on your account.
What you actually get
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01
Full account audit
47 checks: campaign structure, conversion tracking, Quality Score, search terms, PMax asset groups, audience signals, negative keywords, automation rules. The audit report with prioritized actions stays with you — regardless of how things go.
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02
A clean account structure
One account — one logic. Search separated from PMax, PMax not cannibalizing brand search, remarketing not conflicting with new-customer campaigns. When a structure has grown messy, it gets rebuilt without losing historical data.
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03
Conversion tracking that's correct
GA4, Google Ads Conversion Linking, Enhanced Conversions, offline conversions from the CRM where it makes sense. Without clean tracking every optimization is blind — that's what I check and fix first.
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04
Weekly optimization
Search terms, bids, negative keywords, ad copy, landing-page tests — every week. Monthly optimization in 2026 is burned budget, especially with PMax and its 2–3 week learning phase.
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05
Transparent report every 2 weeks
A Looker Studio dashboard you can open yourself, whenever you want. Real metrics: CPL by source, ROAS, which search terms work, which ones I excluded and why.
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06
Direct contact
WhatsApp, Signal or email — a reply within one business day. You talk directly to the person working on the account. If something is urgent, you message me directly.
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No lock-in
Month to month. If it doesn't work, we part ways — the account stays with you, with full history and all access.
Who this fits — and who it doesn't
A fit
- Companies in Vienna or the DACH region with an ad budget from €1,500/month in Google Ads
- Willingness to commit to at least a 3-month horizon (PMax needs data)
- One decision-maker I work with directly
- You want to understand what's happening and make decisions based on data
Typical cases: real-estate agents in Vienna (€2–5k), local services (photographer, salon, restaurant), B2B SaaS in DACH (€3–10k), e-commerce from €5k with a ROAS focus.
Not a fit
- Budget under €800/month — the math between retainer and ad budget simply doesn't add up
- A one-off seasonal campaign over 4 weeks — structurally pointless
- Affiliate or gray-area niches — I don't do those
- You need a 5-person team, your own legal department, 24/7 support — for that a larger structure is the right choice
How I work — 4 steps
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01
Week 0 — Intro call
30 minutes, free. What's there, what's the goal, what's the budget, what's the horizon. If I'm not the right fit, I'll say so right away.
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02
Week 1 — Audit
Fixed price €450. A full audit report across 47 checks. If it makes more sense to rebuild the account than to optimize it, I'll tell you honestly and explain why.
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Weeks 2–3 — Setup
Tracking, structure, copy, landing-page review. A transparent plan for the first 90 days with realistic CPL expectations.
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04
From week 4 — Ongoing management
Weekly optimization, a report every 2 weeks, direct contact. Month to month, no lock-in.
What it costs
The audit is credited against the first month if we work together. I don't take a percentage of the ad budget — that's a structural conflict of interest. A retainer means my job is maximum ROAS, not maximum spend.
Results from real work
All figures are anonymized client cases from 2024–2026, cleared for publication. Ranges instead of point values, so clients can't be identified.
Real-estate agent, Vienna 13th district
Took over an account with a complex, overgrown structure. CPL before: about €85. After restructuring (3 months): €32–€48. Budget €3–4k/month.
Photography studio, Vienna
Started from zero. Goal: wedding inquiries and headshot bookings. After 4 months: average CPL €18–€24 at a budget of €800–1,200/month.
B2B SaaS, DACH
PMax and search structure. Cost per qualified demo: €420 before, €140–€180 after 6 months. Budget €6–8k/month.
More detail: How I Doubled Inquiries for Premium Real Estate in Vienna →
Frequently asked questions
- Can we start without an audit?
- Technically yes, recommended no. Without an audit it's a shot in the dark, and I can't guarantee a result on a structure I don't understand. The audit usually pays for itself by the 2nd or 3rd working week.
- How long until results are visible?
- Search campaigns: 2–4 weeks for first signals. PMax: 4–6 weeks because of the learning phase. A stable pattern: at least 3 months. Faster promises like "results in 7 days" are usually based on remarketing effects, not real new-customer growth.
- What about PMax — is it really as good as Google promises?
- It works when set up correctly (asset groups, audience signals, exclusions, brand exclusions). Out of the box, PMax eats your brand traffic and shows a "great ROAS" that's 80% made up of people who searched for you by name. That's the first thing I fix.
- Do you handle the tracking setup too?
- Yes — GA4, Google Tag Manager, server-side tracking (if needed), Conversion Linking, Enhanced Conversions, offline conversions from the CRM. That's normally part of the setup phase.
- What if I already have an agency or a partner?
- First an intro call, then an audit. I look at the account and show you what's running well and where the potential is. Based on the data, you decide how to proceed.
- Do you only work in Vienna?
- Based in Vienna, working across DACH. Most clients are in Vienna and the surrounding area, but also Linz, Graz, Munich, Berlin. Intro call: online or offline (a café in Vienna).
- Language — German or English?
- Both. Many of my clients are international founders in Vienna for whom English is natural. The account language on the client side can be anything.
Free 30-minute intro call
Online or offline in Vienna. You tell me about your business and your goal — I answer honestly whether it makes sense to work together.