Marketing Insights
from Vienna

How solo founders win their first paying customers in 2026 — channels that survived AI Overviews, real CAC math, and a timeline that actually works.

90-Tage-Playbook für den B2B-SaaS-Markteintritt in Deutschland, Österreich und der Schweiz. Reale CAC-Werte, Channel-Mix, DSGVO-Setup — aus der Wiener Praxis.

Practical 90-day launch playbook for B2B SaaS entering Germany, Austria and Switzerland. Real CAC ranges, channel mix, GDPR setup — from a Vienna practitioner.

Honest comparison of freelancers vs agencies vs in-house. Real pricing, red flags, what to look for, and who delivers results for Austrian businesses.

88.000 zusätzliche Besucher, 166 Mio. TV-Zuschauer, €730 Mio. Medienpräsenz. Wie Wiener Businesses vom ESC profitieren — mit konkreter Checklist.

88,000 additional visitors, 166M TV viewers, €730M media exposure. How Vienna businesses can profit from the ESC — with a hands-on checklist.

Wie Restaurants, Cafés und Lokale in Wien mit Google Ads planbar mehr Gäste gewinnen — mit konkreten Budgets, Keywords und Praxistipps.

How restaurants, cafés and bars in Vienna can use Google Ads to get more guests — with real budgets, keywords and practical tips.

A week-by-week marketing plan for startups. 30-point checklist from zero to first 10 paying customers — no agency, no budget required.

Woche-für-Woche Marketing-Plan für Startups ohne Budget. 30-Punkte-Checkliste von null bis zu den ersten 10 zahlenden Kunden.

60% of marketing leaders cut agency spend. Big Six lost a third of market share. The data behind the disruption — and what replaces agencies.

Instagram and TikTok show every user a unique feed. Websites still show the same page to everyone. That is about to change.